What once started as an underground graffiti ‘zine in 1996 would grow out to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a collective led by authentic voices and inspired minds in various media. The show Rhythm Roulette on Mass Appeal's YouTube channel gives you a quick look into the workflow and creative process of various artists. During the show producers get challenged to make a beat by sampling three records they picked at random.
The different approach to the challenges shows us a unique perspective into the musical minds of these artists and the hidden gems still to be found in music from the past. Watch them all and get inspired! Lot's to learn from these world-class beat makers.