We sat down with a member of the crew behind In De Diamantfabriek, a multi-disciplinary festival in the heart of Amsterdam's vibrant student life. Over the years it has become a great showcase event for local talent while also featuring established names. The festival takes place on April 6th & 7th, and this year's special acts include Yung Nnelg, Koffie, Linde Schöne, and The Dawn Brothers.
Thanks for taking the time to have this interview.
First off, could you tell me the background of In De Diamantfabriek?
In 2012 CREA - the cultural student centre of the University of Amsterdam (UvA) - moved to its current location on the Roeterseiland Campus. The building of CREA used to be a diamond factory, so they decided to change the festival’s name to ‘In De Diamantfabriek’ [ in the diamont factory ] in 2016. Together with this new name came a new identity for the festival, where we are still building on.
And you're an all-student crew, right? How does that work out in organising a festival?
We started off in September with a five-headed board and a graphic designer. All the crew members combine this festival in some sort of way: work, studying, etc. Our organisation has been joined by a lot of enthusiastic committee members, photographers, and a very enthusiastic guy who films and edits clips for us. It’s a really great team with a highly ambitious attitude towards the festival.
How do you come up with the program?
The program can roughly be divided into two aspects: half of the program is programmed by us (guest artists, theatre, activities like a silent disco, yoga, workshops)
and the other half of the program will be filled with young artistic talent who have signed up for the festival. This aspect is what I think what makes our festival special: we have new and fresh talent on stage, next to established artists. This year we had around 70 applications, so we had a lot of choice!
What is your focus in the process of putting together a coherent program?
The main focus on the program this year is variety. We didn’t want plenty of pop music, neither did we want dozens of rock bands. So that’s why we had to make a distinction between different genres. We implemented this idea to the whole festival, so there is a wide variety of activities. For example we have a mysterious Enigma Room, a Creative Writing room, and there is a space designated to Turkish culture.
Any last remarks?
The prices of our tickets are student-friendly and we aren't sold out yet, so you better get your ticket soon. See you there!
[ info & tickets: http://indediamantfabriek.nl/2018/nl/ ]